Increasing your ROI with Social Media Advertising

Increasing your ROI with Social Media Advertising

Social Media Platforms are the busiest place any minute, any second of a day. People are hooked to social media posts all the time and hence this is perhaps the best platform for commercial and other institutions to gather the maximum attention on their products/services. This has given birth to the concept of social media advertising. WikiProspects is a digital marketing company in Bengaluru which specializes in social media advertising among other services. This post describes what the concept is and how you can gain maximum ROI from it.

What is social media advertising?

Social media advertising is a component of digital marketing. In this, money is invested on delivering content to a target audience on your preferred social media platform. In simpler words, money is spent on advertising content to a specific audience on your preferred social media platform such as Facebook, Instagram, LinkedIn, etc.  This content can be of any form or format but your ROI is determined by how many people viewed it or rather clicked on the ad. This is called organic reach. It is obvious

The number of people who see your social media ads is referred to as your “paid reach.” This is in contrast to your “organic reach,” which refers to people who view content distributed by the algorithm free of charge. And obviously, investing in social media platforms will ensure you’re your campaign reaches the maximum number of people; many among whom would be genuine leads. 

Types of Social Media Advertising


  • Image
  • Video
  • Carousel (Group of images or videos)
  • Previews (like for downloadable games or software)
  • Slideshows
  • Stories
  • Messenger


  • Boosted posts
  • Carousel
  • Instagram Stories
  • Reels
  • Instagram Shop


  • Promoted Ads
  • Follower Ads
  • Amplify (appear before video content of pre-screen brand publishers)
  • Takeover (Trend takeover/timeline takeover)
  • Twitter Live
  • Polls, hashtags. Branded hashtag ads, for instance, allow you to add a visual component.


  • Native Ads
  • LinkedIn Messaging
  • Dynamic Ads
  • Text Ads

WikiProspects implements all these types of ads and more. In addition, we further your business ROI with the following:

  • Sharing third-party content
  • Usage of social media scheduling tool
  • Use video content to get more engagement
  • Use branded links for third-party content
  • Creation of messenger bots on ads

Sound interesting? Want to know more? These terms may not carry all that we need to share. Hence, WikiProspects invites you over to discuss via email, phone, video conferencing or even direct visits. Remember, the returns on investments for your business are only a click away.