With so many digital marketing strategies taking center stage – especially social media marketing – the importance of some other strategies seem to have diminished. Email marketing is one of these methods and here are 5 reasons why you need to refocus on connecting with your audience through engaging emails!
Marketing doesn’t end at marketing and generating leads. It involves nurturing those leads and ensuring that they can recall your brand when they need your products or services. By personalizing your emails, you can give people the feeling that they are important to you and engage with them better. The best part is that you can automate your emails to save time and manual effort which you can apply elsewhere.
By reaching your customers in real-time, you can boost your engagement rates and connect with them on a deeper level. People are more likely to open emails than ads and engage with them – be it a sign-up, form filling, click through to a website, purchases, or opening attachments. The point is that emails still retain their authenticity and people will trust them to have valuable information which you shouldn’t misuse.
Email marketing has tools and techniques to easily measure your growth and tangible results. You can track website traffic, bounce rates, revenue generated, target audience reached delivery rates, click-through rates, and open rates among many others. The aim is to never ignore these numbers and always find ways to identify where your emails are going wrong and improve them. You can understand your audience and curate customized content as per their preferences to ensure that they don’t unsubscribe.
If you have your prospect’s email address, that itself means they trust you and have shown an interest in your brand. Your goal is to retain that attention and repay their trust with quality content they will value. This will increase your brand awareness and you can generate new leads while effectively nurturing existing ones. You can create a personality and voice for your brand through email marketing – one that helps customers connect with you.
Your audience may be on different levels of the sales funnel. Some may be in the consideration stage, others may be comparing your products and services to competitors, and others may be ready to make a sale. No matter which stage of the sales funnel your prospects are at, you can prepare content that will speak to them and reach them in a timely way. This means that right when the person needs your products, they will receive an email about your services! You could make your emails accurate by tracking customer buying behavior and search history or other details. The biggest benefit of this is your ability to make conversions faster and turn one-time buyers into repeat customers with consistent content!
Contact our experts to know more about our approach to email marketing and how you can kickstart your remarketing strategies!